by Guy Alvarez | Nov 16, 2020 | Marketing & Branding, Marketplace Partners
Meet NEXT Marketplace Partner Chief Listening Officer Bob London Chief Listening Officer What do you love about being an entrepreneur? Two things: the ability to choose who I work with which results in working side-by-side with fascinating founders doing interesting...
by Guy Alvarez | Nov 16, 2020 | Marketing & Branding, Marketplace Partners
Meet NEXT Marketplace Partner Gingernut Thinking Fredda Hurwitz Gingernut Thinking What do you love about being an entrepreneur? Always in learning mode. Flexibility. Freedom (at times). Unencumbered curiosity. Connections. Collaboration. I have loved working with and...
by Guy Alvarez | Sep 14, 2020 | Marketing & Branding, NEXT
Do I Need to Trademark my Logo? Eric Von Vorys Shulman Rogers You spent a lot of time coming up with a good name for your company. You may have even paid a branding company to come up with a good looking logo. You know it is in the best interest of the company to...
by Guy Alvarez | Aug 8, 2020 | Marketing & Branding, Marketplace Partners
Why Your “Perfect” Value Prop Isn’t Resonating Bob London CEO Chief Listening Officers Every B2B founder thinks their value prop is awesome. Until they start talking to prospects. With apologies to boxing champ Mike Tyson who famously said, “Everyone has a plan until...
by Guy Alvarez | Jul 19, 2020 | Marketing & Branding, Marketplace Partners, Startup Survival
Is Your Value Proposition Still Valid? Ines LeBow Enterprise Transformation Solutions NEXT Five hundred and sixty (560). That is how many commercial Chapter 11 filings occurred in April 2020, a 26% increase from the same time the year prior.That is 560 data points...
by Guy Alvarez | Feb 7, 2020 | Marketing & Branding
Karen K. Chief Communications Officer Marstudio, Inc. Whether it’s bouncing lamps or a talking mouse, corporate mascots have been widely recognized symbols for years. No, not everyone’s company is Pixar or Disney, but a corporate mascot is nonetheless an important...
