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Do I Need to Trademark my Logo?

Do I Need to Trademark my Logo?

Do I Need to Trademark my Logo? Eric Von Vorys Shulman Rogers You spent a lot of time coming up with a good name for your company.  You may have even paid a branding company to come up with a good looking logo.  You know it is in the best interest of the company to...
How to Choose a Corporate Mascot

How to Choose a Corporate Mascot

Karen K. Chief Communications Officer Marstudio, Inc. Whether it’s bouncing lamps or a talking mouse, corporate mascots have been widely recognized symbols for years. No, not everyone’s company is Pixar or Disney, but a corporate mascot is nonetheless an important...