by NEXT | Sep 14, 2020 | Marketing & Branding, NEXT
Do I Need to Trademark my Logo? Eric Von Vorys Shulman Rogers You spent a lot of time coming up with a good name for your company. You may have even paid a branding company to come up with a good looking logo. You know it is in the best interest of the company to...
by NEXT | Aug 8, 2020 | Marketing & Branding
Bob London CEO Chief Listening Officers Every B2B founder thinks their value prop is awesome. Until they start talking to prospects. With apologies to boxing champ Mike Tyson who famously said, “Everyone has a plan until they get punched in the mouth,” the same...
by NEXT | Jul 19, 2020 | Marketing & Branding, Startup Survival
Ines LeBow Enterprise Transformation Solutions NEXT Five hundred and sixty (560). That is how many commercial Chapter 11 filings occurred in April 2020, a 26% increase from the same time the year prior.That is 560 data points proving that creating a value proposition...
by NEXT | Feb 7, 2020 | Marketing & Branding
Karen K. Chief Communications Officer Marstudio, Inc. Whether it’s bouncing lamps or a talking mouse, corporate mascots have been widely recognized symbols for years. No, not everyone’s company is Pixar or Disney, but a corporate mascot is nonetheless an important...
